SEO Services for Your Business

Imagine a potential client has a burst pipe. What is their first action? They do not call friends or browse through paper catalogs. They pull out their phone and type "plumber in CITY" into Google. In seconds, they see a list of companies. Now, the most important question: is your website in that list, right at the very top positions?

The business at the top receives the majority of calls and inquiries. That is the essence of SEO – making your website the most logical answer to a client's question in Google's eyes. It is not a short-term ad that vanishes the moment you turn it off. It is the consistent strengthening of your site so it becomes a reliable source of clients around the clock.

On this page, we will not hide behind complex jargon. We will explain the entire workflow simply: where we start, what we do, and why some tactics work while others are a waste of time.

The Components of SEO

To understand the entire process, it is important to know that SEO consists of three main, complementary parts. Ignoring even one of them makes achieving good results nearly impossible.

Technical SEO

This is the foundation of your website. It is often the most neglected area, covering website speed, mobile adaptation, security, and a clear structure that search engines can understand. When this base is solid, all other efforts regarding content or links yield a significantly better result.
On-Site SEO

Once the technical base is tidy, we move to content. This covers everything a visitor sees on your pages. We perform keyword analysis to understand exactly what your clients are searching for, and based on that, we create useful service descriptions and texts with proper headings. This is crucial for local businesses to attract clients from a specific city or district.
Off-Site SEO

This is the most critical stage that only works properly when the first two parts are sorted. It involves growing your site's reputation and authority online. Google values when other trusted pages link to your website and when your business is mentioned on various portals. The higher your website's authority, the higher the positions it occupies in search.

Before and after PageSpeed optimization results

Everything Starts with a Technically Sound Foundation (TECHNICAL SEO)

The first impression of your website is not the design, but its loading speed. If a page does not load within two seconds, roughly half of the visitors simply leave. They never see your offer because they do not want to wait. That is money lost before you even get a chance to sell something.

The issue of slowness usually stems from the website's foundation. Many businesses choose solutions like WordPress, Wix, or Hostinger site builders. The essence of these tools is templates created to fit everyone. Consequently, your site drags a massive amount of unnecessary code for functions you will never need. Although theoretically possible to optimize, the reality is different. Let's check a hundred random sites with Google PageSpeed Insights. It is likely that none will have perfect Google Core Web Vitals scores on mobile or desktop.

What are "Core Web Vitals"?

Previously, we measured site speed simply: how many seconds until it fully opens. However, Google changed its approach because the experience during loading matters more to the visitor than the final result. "Core Web Vitals" are three metrics that measure exactly that: how quickly the visitor sees the main content, how fast the site reacts to their actions, and whether the visual layout remains stable.

These are not just technical numbers. It is an attempt to measure visitor patience, satisfaction, and trust in your website.

Largest Contentful Paint (LCP): Loading Speed

LCP measures the time it takes to render the largest content element (image, video, or text block) in the browser window. This is the moment the visitor feels the site has almost loaded and they can see what they came for. A good LCP value is less than 2.5 seconds. Anything longer means the user is staring at an empty or incomplete screen for too long.

Interaction to Next Paint (INP): Interactivity

INP measures how quickly the site visually responds to user actions, such as clicking a button, opening a menu, or selecting a form field. This metric evaluates the overall responsiveness of the site. If a visitor clicks something and nothing happens, they feel ignored. A good INP value should be under 200 milliseconds. This ensures the site feels alive and responsive.

Cumulative Layout Shift (CLS): Visual Stability

CLS measures unexpected shifts of page elements during loading. Have you ever tried to click a link, but at the last moment, an ad banner appeared in its place? That is bad CLS. This metric calculates how much elements shift without being triggered by user actions. A good CLS value is close to zero (less than 0.1), which means the page layout is predictable and reliable.

Main Speed Issues and Solutions

To achieve good "Core Web Vitals" scores, one must understand what usually slows down a website. It is not one big problem, but many small details that add up to slow performance.

Resource Overload: Render-Blocking Code

Imagine the browser trying to assemble a page based on instructions (HTML code). Along the way, it finds orders to download twenty CSS and twenty JavaScript files. Until all these files are downloaded and processed, the browser cannot finish rendering the page. These are called render-blocking resources.

CSS Optimization:
- Extracting Critical CSS. The most important step is to select those CSS rules needed to render the visible top part of the page (above the fold). This small chunk of CSS code is loaded directly into the HTML, so the visitor sees the top of the page immediately.
- Deferring Remaining CSS. All other, less critical CSS can be loaded later, once the page is visible and interactive. This is done using specific techniques that do not block page rendering.
- Removing Unused CSS. Large sites often accumulate style rules that are no longer used. Specialized tools can analyze your pages and remove unnecessary code.
JavaScript Optimization:
- <script defer> and <script async>. These are two attributes telling the browser how to handle JavaScript files. defer commands the file to download in the background and execute only after the entire HTML page is processed. This is the best choice for most scenarios. async also downloads in the background but executes immediately upon download, potentially pausing page rendering. This suits independent scripts, like analytics.
- Code Splitting. Instead of loading one massive JavaScript file for the whole site, the code is split into smaller chunks. The visitor downloads only the code part needed for the specific page they are viewing.

Visual Media Optimization: More Than Just Compression

Images often make up the largest part of page weight. Improper preparation can drastically slow down the LCP metric.

Modern Formats. Forget JPEG and PNG. Formats like WebP or AVIF offer significantly better compression without losing quality. Browsers support them widely, and the speed benefit is immense.
Adaptive Images for Every Resolution. There is no point sending a 4K resolution photo to a mobile phone. Using the <img> tag's srcset and sizes attributes, we can specify several different image sizes. The browser intelligently selects the most suitable option based on the user's screen size and resolution.
Lazy Loading. Images at the bottom of the page do not need to load immediately. Using the attribute loading="lazy", the browser loads them only when the visitor scrolls down to them. This greatly accelerates the initial page appearance and improves LCP.
Clear Image Dimensions. Always specify image width and height attributes (width and height). This allows the browser to reserve space for the image in advance, preventing content jumping (improving CLS) while waiting for the image to load.

Due to the high costs and specific knowledge required to perform such work in template solutions, almost all agencies stay silent about the true importance of technical SEO. Instead, they often list basic items like "adaptation for all devices," "meta title cleanup," or "sitemap.xml creation" as if they were exclusive services. Meanwhile, the most complex work – Core Web Vitals optimization – is often presented as an expensive extra service. In our view, this is not an add-on. It is the foundation upon which your business success online depends.

You need to know that Google evaluates sites primarily on how they perform on phones, as they account for about 64% of all web traffic. Your website's speed on a phone directly determines not only the visitor experience but also the positions in search results. Let's imagine two new websites launch with similar content quality and off-site SEO. After six months or a year, when Google fully evaluates them, the technically cleaner page will always have the advantage and naturally rise higher.

The numbers speak for themselves. With the Google PageSpeed Insights tool, many business websites score merely 40 or 70 out of 100 on mobile. For a visitor with a slower connection or device, such a page loads in two, three, or even more seconds. The websites we build reach 98 or 100 points and load in under a second. This means you no longer lose impatient clients due to technical issues.

Technicals Sorted, Time for Content (ON-SITE SEO)

When the site runs fast, without errors, and is understandable to search engines, we move to its content. A major advantage of starting with a new site is that there is no need to fix old mistakes. We can do everything correctly and methodically from the very start. On-site SEO is exactly about this: creating content that is the best answer to what your client is searching for on Google.

The entire process consists of several logical steps, rather than random actions.

1. Keyword Research: Understanding What Clients Search For

First, we must find out what words or phrases your potential clients use in Google. Two things matter here: search volume and competition.

Search Volume. We look for keywords that people search for frequently. If we choose a phrase searched by 10 people a month, even being in the first place will bring only a few visitors. But if a phrase is searched by a thousand people, the first spot can bring hundreds of visitors. The difference is obvious.
Competition. We want to find keywords that are easier to rank for. Ideally, we want high volume and low competition, but such options are very rare. Therefore, we look for a balance between realistic competition and sufficient search volume.

Finally, we must understand search intent. A person searches for information to learn something or to do something (like buy). If you provide services, your ideal client will search for phrases related to purchasing or ordering those services. While having information for those just browsing is important, we prioritize keywords that bring people ready to buy.

2. Competitor Analysis: What We Can Learn

Once we have a keyword list, we check who currently holds the high spots for them. In the SEO world, competitors are not just your direct business rivals, but any website that ranks high. For example, for a certain term, your competitor might be Wikipedia, even if it sells nothing.

Analyzing competitors, we look at how much content they have and what kind. How many pages? What topics are covered? This helps understand how much work is needed to surpass them. If competitors average 20 detailed pages, we will need to create at least 25 to compete.

3. Content Creation: Answering Client Questions

With all this information, we start creating content. It is important not to publish everything at once. We start with the 5-10 most important pages (e.g., homepage, service descriptions, contacts) and wait for Google to see them and include them in its system.

We optimize every page to be as clear as possible for both humans and search engines:

Meta Title and Description. This is the text you see in Google search results. It must be informative and encourage clicking on your link specifically.
Heading Structure (H1, H2). Every page must have one main heading (H1) and several subheadings (H2) that help organize the text logically.
URL Address. A good address is short and clear, for example, "/services/roofing", rather than "/p=123".

If you work in a specific city, this is crucial. We create separate pages, for example, "car polishing Kaunas" or "accounting services Klaipeda". This way, Google understands that you are a specialist in that area for that specific location and shows you to clients searching for services nearby.

4. Why Is It Worth Having a Blog?

Google loves new and constantly updated content. When you publish a new, high-quality article, the search engine often temporarily boosts it to check how visitors react. Because of this, maintaining an active blog is highly recommended.

Over time, a consistently written blog becomes a steady source of visitor traffic. By writing about topics related to your services, you not only attract people who are just looking for information but also show Google that you are an expert in your field. Every blog post is like a new door to your website. Over time, this additional traffic and accumulated authority strengthen your entire site, including the main service pages.

Step Three: Growing Your Authority Online (OFF-SITE SEO)

When we have a technically sound site with excellent content, we begin the third and most important stage. A good website alone is not enough for Google to love you. Your site needs to be recognized as a trusted source by others. Off-site SEO is exactly the creation of your good name and reputation across the internet.

Imagine you are looking for a good craftsman. Would you trust the one recommended by several reliable friends, or the one simply praising himself? Google works similarly. When other sites that already have a good reputation provide a link to your page, Google understands this as a recommendation. The more high-quality recommendations you have, the higher positions you occupy.

It is important to understand that this is long-term work. Authority and trust are not earned in a day. Therefore, we avoid any deceptive methods. Many agencies offer "high quality" backlinks. Although such links might look good in tools like Ahrefs or Semrush, in reality, Google has often already identified such fake blog networks. Your site could be penalized rather than rewarded for such links.

How Site Authority Is Grown

There are several main, reliable ways to get quality links and mentions:

Useful Articles on Other Portals. We maintain relationships with trusted portals and businesses. We create useful articles for them related to your field of activity, naturally weaving in a link to your website. However, it is important to understand that in most cases, this is a paid service. This is exactly how major news portals and thematic pages sustain themselves. Your competitors do this constantly, so it is a necessary investment to keep up.
Google Business Profile. For local businesses, it is especially important to not only have but actively manage a Google Business Profile: answering questions, uploading photos, and, most importantly, encouraging clients to leave reviews. Gathering 20 or 30 positive reviews makes your business significantly more visible on maps. For local services, this can double or even triple inquiry traffic, as it is one of the strongest signals to Google that you are a reliable local business. There are also simple tricks, like setting your business as the destination on Google Maps when driving to work. It may sound strange, but it can actually improve visibility slightly. Such tricks are probably worth a separate article.
Brand Mentions. Google notices even those times when your company is mentioned without an active link. Active participation in forums and communities where people talk about your field increases brand awareness and shows search engines that you are active and relevant.

Off-site SEO is the final but necessary step that connects a technically sound website and quality content into a whole, allowing you to reach and maintain high positions in Google search.

The SEO Process with us

We help small and medium service businesses establish themselves online and attract new clients. Whether it is a yoga studio, dental clinic, construction company, law firm, accounting bureau, or even fire dancers. We do not work with e-shops and do not create apps. Our goal is to create the most technically sound representative website with a modern design that helps your business stand out and brings more value than it costs to maintain. This is how we aim to become your partner for the long term.

Our workflow is transparent, and we take on the biggest risk. First, we create a design and present it. If you decide the design does not suit you, we terminate the contract and return your investment. The risk is ours, so we guarantee quality. Then we code the website, perform competitor and keyword analysis, and create separate pages for every service you provide, which, once indexed, become competitive in search. Finally, we optimize the site to perfect Core Web Vitals scores. Thus, as developers, we do everything possible inside the website. Depending on the competition for your services, this might be enough to reach the first page of Google within six months or a year. If needed, we also help organize your Google Business Profile.

Off-site SEO is not included in the website creation price. Often, even a technically sound site with good content needs one to three quality backlinks for a service page to rise high. We help our clients with this too. We prepare an article and take care of its placement for a small fee for our work plus the price set by the portal. Often, this is several times cheaper than what so-called "SEO agencies" offer in their service packages.

Frequently Asked Questions

Answers to Questions About SEO Services

Here you will find clear and simple answers to frequently asked questions about SEO services, the process, and how to achieve better results in search.

SEO is the process of managing your website so that it appears in the highest possible position in Google search. This is needed so that potential clients searching for your services or goods can find you easily, rather than your competitors.
Google Ads is paid advertising that works only as long as you pay for it. Once you stop paying, your ads disappear. SEO is a long-term investment. The results achieved remain for a long time even after reducing investments.
No. It is a continuous process. Competitors also try to improve their positions, and Google constantly updates its algorithms. To maintain high positions, a website needs regular maintenance.
If your clients search for information online, you need SEO. High positions in search results attract visitors who are already interested in what you offer. This is a constant source of new inquiries.
First changes are usually visible after 3-6 months. However, achieving stable and good positions, especially in a competitive field, can take a year or more.
No one can guarantee the first spot. Google's algorithms are complex and change constantly. Agencies promising the first spot are usually dishonest.

This is your website's foundation. Technical SEO involves improving site speed, adapting for mobile devices, fixing errors, and organizing the structure so search engines can easily understand your page content.
If a site loads longer than a few seconds, a large portion of visitors simply leaves. Speed is important not only for visitor experience but also for Google itself, which ranks faster sites higher.
These are three main indicators Google uses to measure user experience on a site. They evaluate page loading speed, interactivity, and visual stability. Good metrics help a site rise higher.
First, an audit is needed to find the causes of slowness. Usually, these are unoptimized images, excessive code, or a slow server. Sometimes it is simpler to create a new, technically sound website.
Yes, WordPress can be suitable. However, template-based WordPress sites are often slow due to a large amount of unnecessary code. To achieve good technical metrics, such a site needs careful optimization.
This is a file listing all your website's pages. It helps Google robots discover all your content faster and easier, especially if you have a large website.

This is work with content located inside your website. It covers keyword analysis, text writing, heading selection, and page structure organization so content is useful to the visitor and clear to the search engine.
These are words or phrases people enter into Google search. Properly selected and used keywords in content help your website appear higher when someone looks for your services.
High-quality and useful content answers visitor questions. When Google sees that people spend a lot of time on your site and find what they are looking for, it considers your page valuable and moves it higher.
A blog is a great way to attract new visitors and demonstrate your expertise. By writing about related topics, you answer potential clients' questions and increase site authority.
This is the text you see in Google search results. A good title and description must clearly state what the page is about and encourage the person to click on your link specifically.
H1 is the main page heading describing the most important topic. H2 are subheadings helping to divide text into logical parts. Proper heading structure helps both the reader and Google understand the content better.
A short and clear URL address, for example, "/services/roofing", is better understood than "/p=123". This helps search engines and users understand what the page is about faster.
Images should be compressed so they do not take up much space and load quickly. It is also important to specify what is depicted in the image using related keywords in the filename and alt text.
These are links from one of your website's pages to another. They help visitors navigate more easily and help search engines understand which of your pages are the most important.
Yes. More detailed, deeper content is often ranked higher. Quality is more important than just word count, but to surpass competitors, you often need to create at least as much content as they have.

This is growing your website's reputation and authority online. Off-site SEO covers getting backlinks from other trusted websites and mentioning your name on various portals or forums.
These are links from other websites to your page. Google understands them as recommendations. The more quality recommendations you have, the higher positions you occupy.
No. One link from a well-known and trusted portal is much more valuable than a hundred links from dubious sites. Quality is key, not quantity.
Yes, it can be dangerous. Google penalizes attempts to artificially manipulate rankings. It is important to obtain links naturally, for instance, by publishing quality articles on other portals.
One way is to create useful content that others want to share. Another way is to write articles and publish them on trusted websites related to your field.
This is a free tool allowing your business to appear on Google Maps and search. For local businesses, this is especially important as it helps attract clients from the immediate vicinity.
Yes, especially for local businesses. Many positive reviews on a Google Business Profile serve as a strong signal to the search engine that you are a reliable service provider. This can improve your visibility on maps.
It has no direct influence. However, activity on social networks helps spread your content, increases brand awareness, and can drive visitor traffic to the website.

The process starts with analysis. The current state of the website and competitors are evaluated, and keyword research is performed. Based on this, an action plan is formed.
This is a detailed website check. The audit identifies technical errors, content gaps, and off-site SEO opportunities. It is a plan showing what work needs to be done.
The price depends on many things. The most important are competition in your market and the current state of the website. Pricing is determined for each project based on its scope.
Usually, yes. SEO is a long-term process, so cooperation typically lasts more than one month. The minimum recommended period is six months.
Reports provide information on work performed, position changes for key keywords, organic traffic growth, and other important metrics. They help visualize the progress of the process.
You can start with simple things. Encourage clients to leave reviews on your Google Business Profile. If you have time, write useful articles for your website's blog.
Many different tools are used. The most popular are Google Analytics, Google Search Console, Ahrefs, and SEMrush. They help analyze data, track positions, and research competitors.
Value is measured in several ways. The most important metrics are organic traffic growth, rising positions for target keywords, and, most importantly, an increased number of inquiries or sales.
These are visitors who come to your website from free Google search results rather than clicking on paid ads. The goal of SEO is to increase precisely this traffic.
There are three main indicators. First, position growth for key keywords. Second, increasing organic traffic. Third, growth in conversion numbers, meaning more calls, inquiries, or purchases.

Get a Direct Response

The best way to get started is to send an email with the details of your project. You will receive a personal response within 24 hours. For a more immediate discussion, feel free to call. If you reach voicemail, you can expect a call back the same business day.

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